Paid vs Organic

Paid Traffic or spending wisely to attract the right people to your website. More effective than organic traffic but also more costly.

Paid Traffic

When you read the previous article, you have learned some of the ways to generate traffic organically. We are going to focus on the two main “paid” traffic generating techniques on this one.

Paid Social

Social Media outlets have, like any other business, and income generation pattern. In this case, it’s advertising from members. Organic reach on social media only goes so far, as for you to have the maximum reach out of it, people have to constantly engage with your social media profile. The more engagement you get, the more reach. So how do you get engagement quickly? By buying advertising space on said social media, or being able to “push” your posts to certain people (selected demographics). It is very efficient as you are able to target precisely who you will be able to reach, and how you will be able to reach them.

paid

SEM – PPC

Here we go again with acronyms… PPC (Pay Per Click) is how you will control your spending. You will pay when people click on your link. SEM (Search Engine Marketing) is the ads you will be able to buy on search engine pages. In this case we are going to focus on Google as the search engine of focus as, it is regarded as the #1 source, and all of you use it.

Google Adwords

So as you type in different keywords, organic (SEO) results will show up depending on an algorithm that Google actually changes quite often. There are four types, of Google Ads: Search, Display, Video, or App ads. Now you always see some results above those organic results with a little “ad” next to it. Those will be Google AdWords “Search Ads”. You create your ad, locate your customers with keywords, set your budget, and your SEM campaign is ready…