Content Marketing – Why is it so important?

Over the recent years, content marketing has become the number once source of inbound leads and traffic generation. And it’s not me saying it, there is multiple sources that will provide you accurate data. Let’s look what it is all about.

“53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017)”

Sometimes content marketing can also be labelled blogging or blog content creation. The word blog has been used by people regarding a personal simplified website. A simplified website that would allow everyone to voice their opinion, tell their story. Then on the other hand, there is corporate blogging. It sounds better in my opinion as content marketing. The key is to differentiate both and see what it brings to your business.

Data and Statistics about Content Marketing

There is a lot of statistics available at this time regarding content marketing. First of all let’s put the time component in the spectrum. Internet is always changing, and it’s a good thing. The stats we are displaying have been gathered over the past four years by different organisations, and the dates and source will be included next to each stat. Therefore, know that we are looking to showcase a state of mind over a precise number that might fluctuate.

55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like. (Content Marketing Institute, 2015)

Doesn’t that sound scary, that three years ago over half of content marketers were not sure of the effectiveness of content marketing. It means that they are doing something but not sure on how effective it is, and why… This is where we step up with analytics. From traffic generation, path flow to objective conversions, we will be able to show you how your content marketing acquisition will impact your end result when it comes to lead generation and funnel conversions.

43% of people admit to skimming blog posts. (HubSpot, 2016)

Oh really, so… Dear reader, please don’t tell me that you are part of the 43% that is skimming through this article. You now make sure your read everything carefully because you got hit by guilt after reading this statistic… LOL. Anyway, if you are reading this with the utmost attention, I thank you and “made you look”.

B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)

The power of quantity, you can publish content marketing quite often, and you are the one determining the frequency that seems right to you. More is not always better, but publishing content marketing multiple times a week is usually a good start to see how your content gets displayed, shared and searched.

You will find many more statistics on the link below, we just scratched the surface with a few that we found relevant among others.

(Statistics Source: https://www.hubspot.com/marketing-statistics)

content marketing

Content for Social Media

Content marketing article delivery is a potential challenge. The easiest way is through social media. Using those networks to push content forward is the most logical. You are telling me about the limited reach that your company page or profile might have and how it can limit you. Yes, you are right, even though you have strategic allies your reach is always limited. At the beginning, employees can relay those articles through their personal networks, people reading your article could also relay, or share your article on their profiles.

You can always post those links to industry specific groups. If you provide relevant content regularly to professionals in the same industry as yours, you will establish yourself as a “thought leader”, and gain industry recognition. This is organic, there is also the Paid Social aspect of things. Advertisement space purchase on social media platforms is actually what keeps them alive. Don’t hesitate to spend “a few bucks here” and a “few bucks there” to maximize the impact that your content articles make.

Content marketing and delivery

The way we do content marketing is through a triple threat. First of all, when we develop a WordPress Solution, we make sure to include tools that will automatically push content marketing articles to social networks. Those articles will redirect you towards the website instead of keeping you on said social network. Start gathering data and analytics as soon as the visitor gets to your website and gets offered calls to action. That is step 1.

Step 2 is making sure that all the articles, or blog posts, are SEO optimized. Adding content marketing with proper SEO tags and markers will help the search engine rankings for your website. Every article having specific keywords and keyword chains included. Your team member writes the article, we provide him/her the tools to track the efficiency of said SEO strategy. If you choose to use of one our experienced copywriters, they make sure that their articles are absolutely compliant with the best and latest SEO practices.

Finally, Step 3 is gathering the past few articles written within a time period and send them through email marketing. This will provide direct content delivery to your current leads straight in their email box. More towards the lead nurturing than the lead qualification. It will show your leads and clients that you are active in business and you are inspiring them to contact you.

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What to do next?

If you are wondering on where the call to action is on this page… This is more informative than pushing you to get into content marketing. When you realize that what’s written above makes sense to you and it will improve the performance of your digital presence, content delivery, and SEO. Contacting us will be an evidence and not needing a big from with large title in the middle of the page. You get my drift, even if you are one of the 43% skimming through that article.