Analyzing the traffic your website receives is key. Traffic has been generated, you can see your website receives visits, now analyzing your visitors behavior is key.
In the last two articles on this website, regarding organic and paid traffic generation techniques, we discovered ways to attract more visitors to your website. Like everything this has a cost, and as anything that has a cost, analyzing this cost is very important. This is the basis of ROI (Return on Investment).
Analyzing traffic sources
With analytics tools you will be able to analyze where your traffic comes from. Could it be social media, search engine, direct, referral links, email marketing, external blog posts… It’s important to see where it comes from, and how much it costs you… so at the end of the day, you will be able to ask yourself “is it worth it?” and decide how your strategy is working.
Also it is quite interesting to see is where your visitors come from, those same visitors you are spending money on… Are they within the scope of your business, inside your zone of service. If so it’s great, skip to next paragraph… If not you might want to include geolocalization specificities and keywords in the key zones you your website.
Organic vs Paid
You are able to see if those visitors come from organic (free) or paid sources, is it worth it for you to alter your advertising budget, and how you can benchmark it. This will help you figure out your CPL (Cost Per Lead) and we will discuss this subject later.
Where are your visitors entering the website? Is this through the homepage, a static page, a blog post, a landing page? What do they do after that? How many pages do they visit? On what page do they exit your website? Are your pages linking well together therefore maximizing the link between one and another? That’s a lot of questions that you need to ask yourself to make sure you maximize efficiency on your side and the user experience for the visitor.
What to do now?
You have all that information, all those numbers and all those facts. Could you be looking to do anything with those I consequently would recommend it. Maximizing the efficiency of your website process seems like what you are looking to achieve so let’s get to it.