8440 Via Mallorca #221, La Jolla, CA 92037 – (808) 344 5043
email@example.com - linkedin.com/in/charlesoreve
- 13 years of domestic and international e-commerce, brand management, direct marketing, digital marketing and technology experience in consumer products, services.
- 10 years of consulting experience across multiple verticals with startup, mature and growth companies.
- Executive team leader and marketing lead across mature, start up, and growth businesses, strategic thinker in all aspects of e-commerce planning, management and digital transformation with an emphasis on insight through research, aggressive goal setting, effective resource deployment, and innovative execution.
THE X CONCEPT
Digital Marketing Strategies • Omni-Channel Marketing • Customer Segmentation • Loyalty Marketing • Digital and Social Media • E-Commerce Development • Customer Acquisition and Retention • Email Marketing • Customer Relationship Marketing • Mobile Marketing • Marketing Research • Public Relations • Graphic Design
Marketing Director, Senior Consultant 2001-2015
- Provided exceptional knowledge and guidance in the areas of traditional marketing, digital marketing, public relations, technology, partner selection, and business operations.
- Optimized marketing efforts to align with goals; advised teams on optimal investment levels.
- Maintained up-to-date strategies for ecommerce and digital marketing trends; provided clients with proven, new, and creative tactics for fueling potential business growth.
- Utilized managerial skills, marketing capabilities and relationship-building skills to write project scope definitions, coordinate deliverables and optimize client resources.
- Led marketing, merchandising and customer experience initiatives for digital marketing channels. Coordinated revenue, brand positioning, marketing, planning, and forecasting.
- Effectively oversaw up to seven marketing and technical team members, thereby improving overall customer experience.
- Spearheaded and implemented merchandising and marketing programs developing dynamic imaging and analytics, increasing e-mail response. Developed retention and value proposition enhancements resulting in increased email file size.
- Partnered with B2B and B2C companies to align business strategies and goals with digital channels appropriate for their industries; expanded cross-channel commerce footprint and increased sales.
- Served as a subject matter expert for client digital marketing implementations and brand strategy development; focused on client retention and new client acquisition program expansions as well as sales activities.
- Performed industry research, competitive benchmarking, resource planning, and ROI modeling; utilized information to develop strategic and tactical guidance aligned with organization short-term and long-term goals.
- Influenced product and vendor selection, functional requirement development, and user experience design activities; successfully collaborated with digital channel implementation teams.
- Received high praise from all clients; achieved client revenue and EBITA goals as acting director
- Aggressively promoted traffic growth and improved online revenue profitability. Lead all marketing, merchandising, and business development and technology strategies.
- Assisted multiple clients with web site implementation and marketing plan launch.
Bachelor of Science – Business, Emphasis in Marketing
EDC Business School, Paris - France
SYSTEM AND LANGUAGE SKILLS
Graphics: Adobe Photoshop, Illustrator
Web Analytics: Google Analytics
Operating Systems: Mac OS X – Windows
Bilingual in French, Conversational Spanish